Leading up to the launch of their Willow Place retail centre in Corby, Land Securities asked Seventy9 to develop the consumer-facing marketing materials for the high-profile development.
Willow Place marks the first step in the complete development and regeneration of Corby Town Centre, and provides the town with a brand new retail centre designed to attract the biggest retail brands to the town.
Part of the project was the design of the website produced to provide information to visitors to Willow Place. Working with Land Security's in-house team we provided visual design concepts and CSS layouts which were then integrated closely to their existing web structure. This allows the ability to manage, develop and market the site in-house via their existing management system.
Project Overview
- Seventy9 developed consumer-orientated Brand Guidelines for the Willow Place development
- We then designed the look and feel of the website based on an agreed brand style
- Creation of CSS layouts and graphics to supply to Land Securities technical department
The website reflects the exciting and forward-looking philosophy of Willow Place, and provides visitors to the shopping centre with information on the shops, facilities and the area as a whole.